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Global VP, Content, Corporate Communications & PR

About the Role

Swrve seeks a VP, Content, Corporate Communications & PR. reporting to Swrve’s CMO. This person is an experienced, content strategist, business writer and relationship manager with a facility for delivering clear, fast, powerful content in a variety of formats, and a vision for how to connect key business themes and content channels to drive the most impact for Swrve’s business.

This VP will lead a creative and dynamic team to deliver Swrve’s thought leadership and relevant content to drive demand for Swrve’s products and enhance customers relationships. The goal will be to build a flexible, problem-solving team to support full funnel content delivery, including video. The VP Content, Communications, and PR will work closely with the VP of Demand Generation and Product Marketing along with partnering with senior leaders in sales and partners to ensure content and communications delivery is coordinated across the organization and aligned with the organization’s strategic, messaging and branding goals. Also, the VP Content Strategy will work closely with outsourced PR team to ensure Swrve's brand is elevated and Swrve is seen as the market leader.

 

About Swrve

Processing over 14 billion events daily, Swrve's mobile-first next generation customer interaction platform helps enterprises maximize engagement and monetization by empowering marketers to deliver mobile experiences tailored to every customer. Swrve provides a comprehensive set of tools that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve partners with leading brands, agencies and technology partners – including The Guardian, Condé Nast, Warner Brothers, Salesforce, Oracle, and Marketo – and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.

 

Key Responsibilities

  • Drive Swrve’s global content, communications, and PR Strategy that drives demand for Swrve’s Products
  • Build and motivate a creative, dynamic content team to create compelling content for Swrve's global prospects and customers
  • Develop and execute a full funnel content strategy that truly serves the information needs of our audiences, delivering our content in rich, multimedia formats.
  • Partner closely with VP of Demand Generations and Product Marketing, Sales and Partners to ensure content strategies are consistent with brand strategy and objectives and support audience goals.
  • Partner with the management team, marketing, analytics, and sales to deliver innovative content that builds audience loyalty and help drive revenue.
  • Design strategies that enable Swrve’s core values to be communicated by leveraging top and emerging social and content platforms.
  • Oversee all external communications and PR activities.
  • Develop and execute Customer Content & Communications. Build relationships and testimonials (press, blog, video).
  • Develop and execute Partner content & communications.

 

Leadership Competencies and Experience:

  • 10+ years of experience with a Bachelor’s degree in Journalism, Communications, or related field preferred.
  • 10+ years of marketing leadership focused on content and communications
  • Experience in SaaS B2B enterprise environment
  • Outstanding content strategy, strategic writing, and editing experience.
  • Exceptional verbal and interpersonal communication skills.
  • Experience and proficiency with digital content, marketing and communications platforms
  • Demonstrated ability to leverage the market to develop best practices for content creation, distribution, maintenance, content repurposing and implementation.
  • Demonstrated ability to develop structures and platforms to support a  global content and communications vision.
  • Demonstrated ability to oversee management and team structure to promote efficiency with best practice and thought leadership.
  • Demonstrated ability to Lead and develop engaged and dynamic teams that foster respect and collaboration.
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