About the Role
Swrve seeks a VP, Content, Corporate Communications & PR. reporting to Swrve’s CMO. This person is an experienced, content strategist, business writer and relationship manager with a facility for delivering clear, fast, powerful content in a variety of formats, and a vision for how to connect key business themes and content channels to drive the most impact for Swrve’s business.
This VP will lead a creative and dynamic team to deliver Swrve’s thought leadership and relevant content to drive demand for Swrve’s products and enhance customers relationships. The goal will be to build a flexible, problem-solving team to support full funnel content delivery, including video. The VP Content, Communications, and PR will work closely with the VP of Demand Generation and Product Marketing along with partnering with senior leaders in sales and partners to ensure content and communications delivery is coordinated across the organization and aligned with the organization’s strategic, messaging and branding goals. Also, the VP Content Strategy will work closely with outsourced PR team to ensure Swrve's brand is elevated and Swrve is seen as the market leader.
Processing over 14 billion events daily, Swrve's mobile-first next generation customer interaction platform helps enterprises maximize engagement and monetization by empowering marketers to deliver mobile experiences tailored to every customer. Swrve provides a comprehensive set of tools that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve partners with leading brands, agencies and technology partners – including The Guardian, Condé Nast, Warner Brothers, Salesforce, Oracle, and Marketo – and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.
Leadership Competencies and Experience: