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SDR/ADR Manager

SDR/ADR Manager
London - Full- Time

Company Description

Swrve provides the market leading comprehensive marketing platform for enterprise companies to design, deliver and automate mobile interactions and campaigns that engage their users.  With deep analytic capabilities and sophisticated engagement tools on top of a real-time engine, Swrve is building the next generation of marketing technology. Swrve combines today’s biggest technology trends—mobile, machine learning & digital marketing—to make it simple for marketers to delight their customers. Processing over twelve billion events daily, Swrve’s Mobile Engagement Platform helps enterprises maximize engagement and monetization by empowering marketers to deliver made-to-order mobile experiences to every customer.  Swrve provides a comprehensive set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve is installed in hundreds of apps across industries, such as retail, online marketplaces, media and entertainment, travel and hospitality, sports, gaming, telecom and wireless, and financial services. Swrve’s customers and partners are leading brands, agencies, and technology companies—including The Guardian, Condé Nast, Ryanair, Emirates Airlines, Capital One, H&R Block, Telefonica, Cox Communications, Warner Brothers, Salesforce, Oracle, and Marketo.  

Job Description
The SDR/ADR Manager will manage and grow the Sales Development Representative (SDR) team in our London office whose goal is to generate revenue by developing opportunities for the EMEA  sales team. The manager’s responsibilities include:


  • Recruit, train and optimize a team of SDRs responsible for inbound and outbound sales engagements.
  • Refine the sales pitch and process to achieve optimum results
  • Establish metrics and help the team improve by understanding their performance
  • Manage inbound lead flow and track efficiency of sales and marketing programs
  • Help create a fun, high energy environment where people love coming to work
  • Oversee usage of team systems including Salesforce, Vidyard, SalesLoft and SalesHood
  • Work closely with Sales and Marketing leadership to ensure success of online marketing campaigns


  • The SDR/ADR Manager should possess the following skills:
  • 3+ years of B2B sales management experience
  • Experience with named accounts (ABM) and outbound management experience strongly preferred
  • Self-starter with proven success as a sales leader
  • Experience in hiring and building teams
  • Experience selling into the Enterprise market strongly preferred
  • Experience using CRM tools such as
  • Excellent written and spoken English
  • Ability to provide reporting and metrics around team performance, best practices and testing of messaging and targeting


Additional Information

“Day in the Life”
On any given day the manager will be meeting with his/her team members to provide side-by-side coaching as well as call/email monitoring. They will also be measuring and reviewing the effectiveness of call campaigns to report to the VP of Demand Generation. The SDR/ADR Manager will be responsible for optimizing call scripts and making recommendations for future campaigns.

Instructions for Application
Interested candidates must submit a personal cover letter/message with their profile/resume. Please outline why this job is a good fit for you and reference previous relevant experience. Candidates who do not submit a personal cover letter/message will not be considered.

Swrve office in London.

The SDR/ADR Manager role will be compensated on a mix of base salary and sales commission based on team and company sales performance.

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